3 Star Hotel Business Plan - 4457 Words

Marketing Plan for a Three Star Hotel Kuakata 09-Aug-10 Seashore Inn (Pvt) Limited Letter of transmittal August 9th, 2010 Suntu Kumar Ghosh Course Instructor MKT-301 Sub: Submission of term paper (Marketing Plan). This is to inform you that we have completed the â€Å"Marketing Plan for a Three Star Hotel in Kuakata†. Is has been prepared for the completion of the course MKT 301. While preparing this plan, we have followed your instructions for report writing so as to present our views and understanding in the easy way. However, we will be glad to clarify any discrepancy that may arise. Thank you. Sincerely yours, ID 08304085 Name Mohammed Shahidul Islam Signature 08304071 Md. Rusafie Alam 08304093†¦show more content†¦It is 70 km from Patuakhali district headquarters and 320 km from Dhaka. Running a hotel is more than just cleaning and booking room. We need to establish a clear and thorough marketing plan to distinguish our hotel from the others in this area. Chapter 3.0:Company Profile: 3.1 Seashore Inn (PVT) Ltd. Seashore Inn (PVT) Ltd is a new company which targets is to establish hotel in various less promoted tourism region in Bangladesh like Srimongol, Moheshkhali, Rangamati, Bandarban, Khagrachori etc. Establishing a 3-star hotel in Kuakata is one of our missions as Kuakata is one of the popular places for tourist but there are no international standard hotels in Kuakata for tourist, which make us more interested to establish a 3-star hotel. 3.2 Product and Service Analysis: Seashore Inn (PVT) Ltd offers a wide variety of customer services to the tourist of Kuakata. Its operations are categorized into three categoriesRoom and suits Lobby and restaurant Guest services Under these three operations Shopno Bilash provides various categories of services. The service mix of Shopno Bilash Ltd is as following- Room and suits ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Economy Single Corporate single Corporate Double Corporate double deluxe Corporate suite Lobby and restaurant ï‚ · ï‚ · ï‚ · Lobby with 40 seats Beverage service Truly gracious lunch, dinner and different kind of dishes Guest services ï‚ · Complimentary services ï‚ · ï‚ · Conferees hall Business centre Besides these we Seashore Inn alsoShow MoreRelatedIntroduction to Hotel Industry1266 Words   |  6 PagesINTRODUCTION TO THE HOTEL INDUSTRY According to the British laws a hotel is a place where a â€Å"bonafied† traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed forRead MoreEagle s Nest Hotel Inc Is A Hotel Chain Based On The West Coast Essay1659 Words   |  7 PagesOverview: Eagle s Nest Hotel Inc is a hotel chain based on the West coast in the USA. It operates hotels in the USA as well as globally. In 2007 the CEO Joseph Walsh helped to raise the company s image in the USA. This has seen 15 4-star hotels across the States as well as the acquisition of 2 flagship properties: Two Flagship hotels in New York and Las Vegas. Set for the launch of two 3-star hotels the company s portfolio has not had any more additional motels or hotels. As stated by Dutta (2009)Read MoreA Report On Brazilian Hotel Industry1418 Words   |  6 Pages Brazil Motivated by the great prospects of the Brazilian Hotel Industry, many entrepreneurs are taken by the idea of establishing a lodging business in the country. This guide will provide the steps to open a hotel in the country, and give some general information about the sector. The lodging industry in Brazil It is no news that Brazil is a very coveted touristic destination for many travelers. The country offers its visitors a diverse range of options, highlighting its natural beauties and historicRead MoreImplement Plan for Eagle’s Nest Hotel Inc Essay1552 Words   |  7 PagesImplement plan for Eagle’s Nest Hotel Inc Human Resource Department [pic] Name: Xiong Words: 1507 Table of content: Overview....................................................................................................................................3 Impact of human resource department.......................................................................................3 Time plan..........................................Read MoreCase Study : Eagle s Nest Motel Essay1264 Words   |  6 Pagescontinued to increase its growth, owning hotels around Europe and franchise motel brand: MoTravel. A group has been set up to propose investment plans with a budget of US$200 million for the company to expand further. Areas of investments are Time Shares Companies, 24hrs Cafe, and Car Rentals. Background: The goal of the proposal is to provide and merge the available resources to invest and increase its market position locally or internationally. The investment plan, if approved will offer a greater expansionRead MoreOperations Management : A Hotel Case Study922 Words   |  4 Pagesâ€Å"Operations Management: A Hotel Case Study† 1. What are the four areas of strategic planning? Describe each area. For a hotel to be productive, the operation manager and his team must consider four applicable areas of strategic planning which include: 1) facilities, 2) materials, 3) quality, and 4) technology. The first strategy is facilities management. This refers to the land and the design of the building and the way the services are set up within the building. When a hotel management looks at theRead MoreMarketing Strategy for Star Hotel2172 Words   |  9 PagesA marketing strategy is essential for the development, growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing, E-Marketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct Sales, Guarantees, Pricing StrategiesRead MoreCase Study : Eagle s Nest Motel Essay1255 Words   |  6 Pagescontinued to increase its growth, owning hotels around Europe and franchise motel brand: MoTravel. A group has been set up to propose investment plans with a budget of US$200 million for the company to expand further. Areas of investments are Time Shares Companies, 24hrs Cafe, and Car Rentals. Background: The goal of the proposal is to provide and merge the available resources to invest and increase its market position locally or internationally. The investment plan if approved will offer greater expansionRead MoreWqrwq1104 Words   |  5 PagesShangri-La Hotels and Resorts have come to be recognized. Key Dates: 1971 : Robert Kuok extends interests into property and hotel development, building his first hotel in Singapore. 1981 : Kuok establishes a second hotel in Kowloon, launching the Shangri-La brand, and entering direct hotel management. 1982 : The company incorporates as Shangri-La Hotels amp; Resorts. 1984 : The company opens its first Shangri-La hotel in Hangzhou, China. 1989 : The mid-range Traders Hotel brandRead MoreThe Maya Group Of Hotel1282 Words   |  6 PagesThe Maya group of hotel Executive summary The Maya Hotel, Richmond USA, is medium range hotel for pleasure and business. Maya Hotel is beautiful property, offering 72 exclusive rooms. The Maya property is well known for the convenient location within the Richmond city. The Maya Hotel, Richmond has 72 exclusive rooms and is targeting corporate, travellers, tourist, contractors and labours. Target business segments include the officer business travellers, tourist, contractors and labours sector