Wednesday, December 25, 2019
Effects of Computer Addiction to the Interpersonal...
The Effects of Computer Addiction to the Interpersonal Relationship of the College Computer Studies Students Jervy Centeno Donn Geo Dimayacyac Leah Janina Duran Charmaine Marinduque Camille G. Santiago Mr. Jonathan Roque Bachelor of Science in Information Technology Chapter 1: The Problem and Its Background Introduction Computer addiction can have a variety of negative effects on a person. The most immediate are social. The user withdraws from friends and family as he spends more and more time on the computer. Relationships begin to wither as the user stops attending social gatherings, skips meetings with friends and avoids family members to get more computer time. Even when they do interact with their friends, users may becomeâ⬠¦show more contentâ⬠¦It became more common to see computers in homes and businesses during the 1980s. This change meant more people were using computers, and more people were becoming addicted to computer use. The idea of computer addiction became more pervasive in the 80ââ¬â¢s, and because of the social atmosphere of the time, there was widespread use of drug and addiction metaphors describing obsessive use of computers (Reed, 2002, p. 137). In fact, the PC is sometimes referred to as the ââ¬Å"LSD of the 1980sâ⬠(Elmer-DeWitt, 1993, p. 63). This research discusses about the effects, its signs and symptoms, of computer addiction to interpersonal relationship of the students and how they can get balance back in their online life. Statement of the Problem This research aims to expose the effects of computer addiction to studentââ¬â¢s interpersonal relationship. The problems were: 1. What are the demograpchic profiles of the problem? a) Age b) Gender c) Marital Status d) Family Income 2. What are their reasons in using computers? 3. How often do they use their computers? 4. How many hours do they spend every time they use their computer? 5. Where do they usually use a computer? 6. How many peers/friends a student has in real life and online? 7. What are the effects of computer addiction to the interpersonal relationship of the CCS students? Objectives of the Study 1. To determine the demographic profiles of the problem. 2. ToShow MoreRelatedReview of Related Literature1643 Words à |à 7 Pagesnearly related on the relationship of computer game addiction to interpersonal relationship to adolescents especially, K-12 students. To enrich the background on the subject of the researcher, the literatures that were found are here in presented. A. Foreign Studies Based from the study of Mark Griffiths (2007),ââ¬Å"Does Internet and Computer Addiction Exist? It has been alleged that social pathologies are beginning to surface in cyberspace (i.e., technological addictions). To date, there is veryRead MoreFactors Affecting Social Networking Site4643 Words à |à 19 Pagesfriend on Facebook since both of them is addicted on playing Cityville. Through these SNS, we develop virtual interpersonal relationships. An interpersonal relationship is a relatively long-term association between two or more people. This association may be based on emotions like love and liking, regular business interactions, or some other type of social commitments. Interpersonal relationships take place in a great variety of contexts, such as family, friends, marriage, acquaintances, work, clubsRead MoreWhat is Cyber Relationship Addiction? 1544 Words à |à 7 PagesIntroduction According to the Merriam Webster dictionary, addiction refers to the strong yet harmful need to constantly have something or to do something. As for cyber relationship addiction, it is the addiction to ââ¬Å"social networking, chat rooms, texting, and messaging to the point where virtual, online friends become more important than real-life relationships with family and friendsâ⬠(Ramdhonee 2014). Why is this topic of interest important? The main reason cited is that the Internet has undoubtedlyRead MoreAddiction to Social Networking Sites2884 Words à |à 12 Pageswithout them noticing, the usual habits become addictions. Addiction is any activity continuously done by an individual without control. An addict or a person addicted to something will not end his day without satisfying his addiction. They will do whatever it takes to satisfy that need. Itââ¬â¢s really difficult to stop addiction. Once you already have that one thing youââ¬â¢re addicted to, itââ¬â¢s hard to ignore the need, much more, stopping causes adverse effects. For example, a man addicted to cigarette smokingRead MoreHow Internet Chat Rooms Are Dangerous. During This Day1071 Words à |à 5 Pagesgenerations are becoming more dependent on the internet to perform basic everyday tasks, whether it is shopping, calculating number or typing papers. The internet is being used increasingly, it has expanded to the point that you can access not only from computers but from cellular devices such as phones iPods tablets and even TVs making it extremely accessible from any location, although the convenience is great at times it can also be very dangerous at times for people not using it correctly. For childrenRead MoreComputer Game Addiction Researches6657 Words à |à 27 PagesEffects of Computer Game Addiction to Academic Performance of Third year AB Students of Holy Cross of Davao College ______________ A Research Paper Presented to Dr. Danilo L. Mejica ______________ In Partial Fulfillment of the Course Requirement of Education 7 (Introduction to Research) ______________ By Agulo, Emily Monteverde, Rhay Brian Bedro, Edward Caesar October 2010 Holy Cross of Davao College Sta Ana Avenue, Davao City Approval Sheet This study entitled ââ¬Å"Computer Game AddictionRead MoreWhy Mobile Communication Is Not Only A Great Tool Essay1621 Words à |à 7 Pagescan roll over, grab our phones, type a message, and send it all without having to move from where we are. Today, 92% of U.S. adults have a cell phone and 68% have a smartphone (Anderson, 2015). With these large numbers it only makes sense that interpersonal communication has strayed away from face-to-face communication and veered towards mobile communication. The purpose of this paper is to clearly explain why mobile, text based communication is not only a great tool in the hands of its users despiteRead MoreThe Digital Era: The Development of Science and Technology Essay1307 Words à |à 6 Pagesmobile phones. However, everything has two aspects. Digital era makes a big influence for peoples communication. They talk to each other less, and make friends online. They have alienated the relationship in the real life. It is obvious that the digital age has advantages and disadvantages in peoples relationships. According to Born Digital: Understanding the First Generation of Digital Natives, John Palfrey and Urs Gasser explain that All of them are digital natives. They were all born afterRead MoreAdvancement in Technology: Good or Harm?1497 Words à |à 6 PagesADVANCEMENT IN TECHNOLOGY: GOOD OR HARM? As technologies and sciences are improving, from radio to computers, people nowadays can have a totally different style life than before. More and more devices are invented making peoples life easier. It is a good sign that people are improving as time goes on; however, it is also a challenge for youth. Many people, especially youths, now have more beneficial and luxurious life. Youth now gets more relaxing and lazy. As time goes on, it will be huge challengesRead MoreThe Internet Has Taken Over Today s World By Storm Essay1185 Words à |à 5 Pagesonline every day while 24% of those teens are quoted that they are online constantly, according to the study from Pew Research Center (Lenhart, 2015). Process Addictions are addictions to activities of processes such as gambling, eating, tanning, video/gaming, shopping, sex, internet surfing and work as opposed to a substance addiction to drugs or alcohol. In 2015, PBS aired a documentary called, Web Junkie. This documentary showed a tren d that started to show in China that showed similar in
Tuesday, December 17, 2019
Analysis of Cadbury Schweppes Essay - 1439 Words
Analysis of Cadbury Schweppes TABLE OF CONTENTS 1.0 INTRODUCTIONÃâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦..3 1.1 DefinitionÃâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦...3 1.2 PurposeÃâ¦...Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦...3 1.3 Sources of DataÃâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦..3 2.0 MISSION STATEMENTÃâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦.Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦..4 2.1 Peter Druckers QuestionsÃâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦.4 3.0 COMPANY S PEST ANALYSISÃâ¦Ãâ¦Ãâ¦..Ãâ¦...Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦5 3.1 PoliticalÃâ¦Ãâ¦Ãâ¦.Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦.5 3.2 EconomicsÃâ¦Ãâ¦Ãâ¦Ãâ¦..Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦Ãâ¦.Ãâ¦..5 3.3â⬠¦show more contentâ⬠¦1.1 Definition An Information System collects, processes, stores, analyses and disseminates information for specific purpose. . Input . Processing . Output The right kind of Information System must be used in order to improve the companys performance and assure that they achieve their goals and priorities efficiently. 1.2 Purpose This report has been prepared for Dr. Uma Mohan. It discusses Cadbury Schweppes Mission Statement and Peter Druckers Questions, the importance of the analyse of PEST and SWOT factors. Also the recommendation and importance of the Management of Information System utilised inside Cadbury Schweppes in order to achieve their goals. 1.3 Sources of Data Information was obtained from a variety of sources. These sources include: textbook information, private and public websites. It was also utilised ÃâCadbury Schweppes: Our business principles booklet as the primary resource for this report. 2.0 MISSION STATEMENT The Companys Mission Statement provides a clear framework of their strategic intent and how they do conduct their business: ÃâÃâOur Core Purpose is: working together to create brands people love CS believes that good ethics and good business go together naturally to produce the best longterm results for all their stakeholders. Ethical business sits at the heart of CS. They are committed to the highest standards of corporate governance and SocialShow MoreRelatedBusiness Management947 Words à |à 4 Pages| Introduction The company is located in London of United Kingdom ,which incorporated on 1969 .Cadbury Schweppes PLC is one of the oldest and largest family-run businesses in the world now. Even though pastries Cadbury Limited merged with the carbonated drinks company Schweppes Limited in 1969, Cadbury family members still run the Cadbury Schweppes , which has been represented in Cadbury s top management for almost 180 years. The company is currently the world s third leading producer ofRead MoreCadbury Schweppes1162 Words à |à 5 PagesIndustry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. ThisRead MoreCadbury Beverages Case1524 Words à |à 7 PagesCompany Description Cadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. In 1989, Cadbury Schweppes PLC had worldwide sales of $4.6 billion, which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London, England; Cadbury Beverages, Inc. worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC has the distinction of being the worldââ¬â¢sRead MoreCadbury Schweppes Plc3853 Words à |à 16 PagesReport 4 3.1 Marketing Report for Cadbury Schweppes 3.2 Current Market Analysis 5-7 3.3 BCG Matrix 8-9 3.4 Igor Ansoff Matrix 10-11 3.5 SWOT Analysis 12-13 3.6 Product Life Cycle 14-15 3.7 Porterââ¬â¢s Generic Model 16-17 3.8 Marketing Mix 18-20 4.1 Evaluation and Recommendation 21-23 5.1 Research, references and bibliography 24 Cadbury Schweppes Plc. Cadbury Schweppes is one of the biggest beverage and confectioneryRead MoreHawaiian Punch Case Analysis Essay1136 Words à |à 5 PagesIntroduction Cadbury Schweppes Americas Beverages is a an integrated business company of PLC-Dr Pepper/Seven Up, Inc; Snapple Beverage Group; and Mottââ¬â¢s. The integration of the three business units had a special significance for Hawaiian Punch. By 1999, Cadbury Schweppes/PLC acquired all rights to Hawaiian Punch from Proctor Gamble. Since the acquisition, Dr Pepper/Seven Up, Inc., the third largest soft drink manufacturer in the United States, distributed the brand through its bottler networkRead MoreCadbury Swot Analysis849 Words à |à 4 PagesSWOT analysis for Cadburys Trebor Bassett Strengths Strong leadership position in confectionary markets Exceptional performance by Adams in the US Sale of Cadburys Schwepps European drinks business Weaknesses Opportunities New product launches Robust organizational changes driving performance Growth in the UK confectionery market. Purchase of Green and Blacks Threats Growing Health Concerns Retailer Pressure Strengths Strong Leadership position in confectionery markets Read MoreCadburys Altruistic Spirit And The Shareholder Value1648 Words à |à 7 Pagesacquisitions in 1977-1987 (Jensen, 1988). Cadbury was viewed as a firm that integrated corporate social responsibility and Quaker values in its everyday decision-making and management (Hemingway and Maclagan, 2004). Todd Stitzer and Roger Carr both previously managed Cadbury and believe that after Kraftââ¬â¢s takeover in 2010 the altruistic spirit that has been embedded in the culture of the firm will be lost (Wiggins, 2010). Rowlinson (1995) argues that Cadbury was maximising the shareholderââ¬â¢s value insteadRead MoreMarketing Strategy of Nestle vs Cadbury1313 Words à |à 6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategyà is defined byà David Aakerà as a process that can allow an organizationRead MoreEssay about Cadbury Swot Analysis1799 Words à |à 8 PagesSWOT Analysis - Strengths The Companyââ¬â¢s Long History. Cadbury Schweppes is one of the biggest beverage and confectionery companies in the world. With a history stretching back over 200 years, today their products are enjoyed in almost every country around the world. Cadbury Schweppes plc was formed by our merger of these two great British household names in 1969. Since then they have expanded the business throughout the world by a program of organic and acquisition led growth. It wasRead MoreCadbury Schweppes Strategic Dilemma of Trebor Bassett4243 Words à |à 17 PagesINTRODUCTION Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the
Sunday, December 8, 2019
Guan Hin Coffee Factory
Question: Discuss about theGuan Hin Coffee Factory. Answer: Introduction The Day-to-Day Coffee Process at Guan Hin Coffee Factory Guan Hin Coffee Factory was established in 1980 as a small processing point in Singapore. The location of the first generation factory was once a space that was hired for SGD600 per month with the major objectives of sustaining coffee business in Singapore, expand the business to the Asian countries, and to promote the coffee drinking culture. It was also to promote the customers appreciation to the coffee product within the communities. However, what started in a small space has turned to be one of the one of the best among the 20 coffee factories in Singapore. Coffee is normally the go to beverage used in the daily caffeine fix. There are many coffee shops openings that as well help in raising the coffee culture. As a result, it has gained a robust popularity and is even considered a staple in other areas. To accommodate the growing coffee trend and effectively service the customers, Guan Hin Coffee Factory ensures it carries out a routine program of the manufacturing process of the coffee product. It manufactures different products such as coffee powders using different ingredients under different grinding processes used for both the traditional coffee and the Starbucks. Guan Hin Coffee Factory deals with a different coffee from different sources in the international market which are kept in the store once they are received. For instance, it processes different grades of Robusta coffee beans, Indonesian coffee beans, and ground coffee among others. However, the factory majorly processes grades 1 and 2. For the ground coffee, the factory can grind 2000 to 3000 kgs per day depending on the orders received from the customers. The quantity processed per day depends on the demand of the market or the daily orders made by the consumers. After the beans have been imported or bought from the local suppliers, for processing, it is cleaned and then taken through a testing process to check for the quality and taste of the cupping process. The beans are first evaluated for their overall visual quality then slightly roasted then grounded and infused in boiling water under controlled temperature. The quality of the aroma produced will tell the quality of the coffee. After a few minutes rest, the cupper machine breaks the crust at the top of the cup and the coffee is nosed to begin the testing process. Different samples of various beans are daily tested to determine their flaws and characteristics as well as blending different beans or creating proper roast. However, it is important to note that the testing process heavily relies on personal experience. For instance, an expert cupper is believed to have the ability to taste over hundreds or coffee samples every day and still notes the subtle differences between each of them. A proper roasting process then follows to help in transforming the green coffee into the aromatic brown beans at different temperatures. However, most of the roasting machines are maintained at a temperature of 550 degrees Fahrenheit. The beans are as well kept moving throughout the roasting process so as to prevent them from burning as the beans turn brown at a temperature of around 400 degrees Fahrenheit. At this point, fragrant oil called caffeol begins to emerge producing a flavor and aroma of coffee. The roasting time takes averagely 60 minutes for most of the beans, but it varies depending on the variety. A cooling process then follows for about 10 to 15 minutes where the beans lose about 20% of the original weight before roasting. After cooling, it is stored awaiting the grinding process to follow. The stored coffee is then ground at different time frames to determine between the grades produced depending on the machine used for grinding. To make the black coffee, 18kg of sugar together with butter and salt is added to 60kg of the roasting coffee. The waste products are then carefully disposed of depending on the nature of the waste. The finished product is packed using different containers available in 1/2kg, 1kg, 9kg tin, and 20kg carton box for transportation and local use within Singapore or exportation to other countries. The selling price also varies depending on the grade where the pure coffee powder is sold at SGD 16 per kilogram while the local black coffee is sold at a range of SGD 5 to 10 per kilogram depending on the quality. This is a daily procedure that takes place at the Guan Hin Coffee Factory so as to keep up with the local and international customer demands. The Supply Chain Management of Guan Hin Coffee Factory Guan Hin Coffee Factory is the main coffee powder maker in Singapore that mainly uses Robusta coffee beans and Indonesia coffee beans. Depending on the orders of the day, the company can granulate different amount of coffee up to 3000kg per day which can translate to 20 tons a month. The supply chain is understood to be the process and sequence of processes and activities required to see products through from the raw state to the finished goods according to Park (2016). The coffee product involves a complex process that varies from one factory to another but involves the suppliers, the processing firm, distributors, retailers, and the end product that reaches the customers. From the suppliers, the inputs include materials such as the green coffee seeds, packaging materials, and the main ingredients such as sugar, butter, and salt. The suppliers, also called the growers tend to work on small pieces of land to grow and harvest coffee which is then transported to the processing firms su ch as Guan Hin Coffee Factory. Other farmers also do the drying and hulling by themselves before the coffee is transported or exported to the processing firms depending on the location of the farm. From the farmers, the coffee can pass through the hands of different people, also called the intermediaries who tend to be involved in different aspects of supply chain. In many cases, the intermediaries buy the harvested coffee at different stages between the cherries and the green beans or carry out the preliminary primary processing functions such as sorting. They can also collect together sufficient coffee quantities from different farmers or producers and sell or transport the collection to another intermediary, to a dealer, or sell directly to Guan Hin Coffee Factory. According to Hamdouche et al. (2016), the process can involve as many as five or more intermediaries depending on the size of production of the coffee from the farmers among other logistics. Before the coffee reaches the factory, there can also be other processors who receive the materials from the growers or the intermediaries. They can be individual farmers possessing the coffee processing equipment, a co-operative pooling resource with the aim of buying equipment for converting cherries to green coffee beans according to Diaz (2016). In some countries where it is the responsibility of the government to control the coffee trade, they buy the coffee from the processors at a fixed price and later sell it to Guan Hin Coffee Factory for the final processing and distribution to customers. Also involved are the brokers or dealers that supply the coffee beans to Guan Hin Coffee Factory in the right quantity and time at prices acceptable to the factory. At Guan Hin Coffee Factory, the green coffee beans received from the growers, brokers/dealers, government agencies, or an intermediary is taken through different processing stages so as to have the product we drink. As an output, the factory produces pure coffee powder, roasted coffee beans, or the coffee powder that is produced and packed in containers of different quantities to be sold locally or be exported. However, the selling of the coffee products both locally within Singapore and to the international markets is a responsibility of the distributors. The distributors can sell directly to the customers are also sell to the retailers who then sell the products to customers in different quantities. With the mission of setting and maintaining the highest quality standard coffee for the consumers, it is also necessary to consider the sustainability of the processing system as well as the environment. The sustainability procedures should promote less use of water, re-use, and recycling of materials, greenwashing, as well as the elimination of the use of preservatives, artificial flavors, or colors. It is also recommended that the firm reduces the use of plastic for packaging of the finished products. References Diaz, F. O. (2016). Administrative and operational strategies of the coffee processing industry department of Caldas (Colombia).Revista Facultad Nacional De Agronoma Medellin,69(2), 7893-7902. doi:10.15446/rfna.v69n2.59134 Hamdouche, Y., Meile, J. C., Nganou, D. N., Durand, N., Teyssier, C., Montet, D. (2016). Discrimination of post-harvest coffee processing methods by microbial ecology analyses.Food Control,65112-120. doi:10.1016/j.foodcont.2016.01.022 Park, J. B. (2016). Finding Potent Sirt Inhibitor in Coffee: Isolation, Confirmation and Synthesis of Javamide-II (N-Caffeoyltryptophan) as Sirt1/2 Inhibitor.Plos ONE,11(3), 1-19. doi:10.1371/journal.pone.0150392
Sunday, December 1, 2019
The Simpsons As The American Family Of The 1990s Essays
The Simpsons as the American Family of the 1990's Meet the Simpsons Over time, the definition of what exactly "family" means has changed with time. Usually, what constitutes making up a family is relative to a specific culture, but as always, there are exceptions to the rule. Ever since the golden age of television had sprung upon American culture, television has tried to mimic the "ideal" American family through it's programming. Even as early as the 1950's, television producers made programming that would represent what exactly the ideal American family was. Take for example the show "Leave It to Beaver". While I am not going to go in detail about each character, I am going to summarize the family structure and the role of the member. There was a father figure, his job, or responsibility rather, was to financially support the family, while being an exemplary father to his children. The mother on the other hand, was solely responsible for being a typical housewife, while not neglecting the rearing of her children. The children did not have any real responsibility, but they respected their parents and attempted to stay out of trouble. Television shows for the most part in this early era of programming followed among these lines. There has always been at least one show each decade that followed the evolution of American life. In the 1960's, there was the "Andy Griffith Show". In the 1970's, there was a different spin on family life with the show "All in the Family", which did not have the typical white collar father, and its emphasis was not on raising the children, rather it was after the children had grown up. While in the 1980's there was a split in the television programming representation of American families. There were still shows that represented the "ideal" American family, such as "Different Strokes" and "Family Ties" as well as "The Cosby Show", but there was also a more realistic representation of American life in "Married With Children". However, it is not in a drama that American family life is best represented in the 1990's. Instead, it is in the animated series, "The Simpsons". "The Simpsons" follows suit with the other dramas that reflected the decade in which they aired. According to the U.S. consensus for March 1998, the majority of households in America are married couples (U.S. Consensus pp. 1, 3,4,6). The Simpson's meet this. Also according to the consensus, the average married couple has approximately 2.6 children per household (U.S. Consensus, Household Characteristics p.1). Since there cannot be six-tenths of a child, I will round up to three children, in which the Simpson family has: Bart, Lisa and Maggie. Also, the average American is a blue-collar worker. The father figure, Homer, meets this factor with his job at the nuclear power plant within his hometown of Springfield. So according to the statistics, the Simpson family could be considered an average American family. In the next part of the essay, I will look at each individual character of the Simpson family, and try to relate how that individual could be considered a typical American. I attempt to avoid using stereotypes, but nothing is full proof. I will look at some of the character's traits and try to relate how that is a parody of an American. First, I will begin with discussing the character of Homer Simpson. As you might know, Homer is the father figure of the household, whose responsibilities include financially supporting the household, since he is the household's primary source of income. He has his flaws like any person would, but somehow he and his family tend to work it out. Some of his mishaps are very similar to those that most of us have had to face. For example, he leaves the keys in his door to the house quite often (Hall, "The Homer File" p. 2). Another example, would be the time when he attempted to un-jam a toaster by shoving a knife in and out of it (Hall, "The Homer File" p.2). Homer also expresses concerns over his obesity as well as being a bad father (Hall, "The Homer File" p. 3). He also has a problem with his cursing, as well as his
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